Client Company Name: RFSU

Agency Name: Valtech Radon

Country in Market: 

1. Sweden
3. Norway
4. Finland

Sector: Healthcare

Entry Summary: 

Sounds of Lust from RFSU is an innovative, multilayered campaign with an it-factor of sound as the missing piece in peoples lust and the center of the campaign, with sounds, video, music, sharing and interactivity. It has surely been noticed and awakened the senses of the target group, at the same time increased sales of the lubricants Sense Me and grew the market with over 20 %!

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: RFSU

Christina Gjerulf Branting

Nordic Marketing Manager  ::  RFSU ::

Pelle Ullholm

Educator  ::  RFSU ::

Paulina Dukovska

Junior Brand Manager  ::  RFSU ::

Agency Credits: Valtech Radon

Frida Karlsson
Account Director :: Valtech Radon ::

Hampus Fernström
Project Manager :: Valtech Radon ::

Nathalie Folkeryd
PR Specialist :: Valtech Radon ::

Sarah Turner
Copywriter :: Valtech Radon ::

Gustaf Anker Söderman
Art Director :: Valtech Radon ::

Magnus Klang
Creative Director :: Valtech Radon ::

Carl Åborg
Sound Design :: ::

Kornél Kovacs
Musician Artist :: ::

Agnes Ahlstedt
Producer :: ::

Marcus Lundin
Director (musicvideo) :: ::

Other Contributors: Scream

Sofi Rönnerstrand
Client Lead :: Scream :: sofi.ronnerstrand@scream.se

Cecilia Nyström
Social media specialist :: Scream :: cecilia.nystrom@scream.se

Nathalie Smeds
AVM Specialist :: Scream ::