Client Company Name: SickKids Foundation

Agency Name: Cossette

Country in Market: 

1. Canada

Sector: Nonprofits & Government

Entry Summary: 

With “Just as long as you play” for SickKids Lottery, we gave people permission to play for both the great cause AND the great prizes with a humorous and integrated campaign that performed so well, we sold out 5 weeks before the end of the campaign.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: SickKids Foundation

Heather Clark 

SVP, Direct and Digital Marketing  ::  SickKids Foundation ::

Vanessa Teall  

Director, Direct & Digital Marketing  ::  SickKids Foundation ::

Max Taaffe  

Manager, Direct & Digital Marketing  ::  SickKids Foundation ::

Lisa Charendoff 

Associate Director, Community Stakeholder Relations  ::  SickKids Foundation ::

Taylor Huff 

Associate, Public Relations  ::  SickKids Foundation ::

Agency Credits: Cossette

Cat Wiles
Chief Strategy Officer :: Cossette ::

Max Keane
Group VP, Head of Strategy :: Cossette ::

Bella Iannetta
Senior Strategist :: Cossette ::

Peter Ignazi
Global Chief Creative Officer(s) :: Cossette ::

Craig McIntosh, Jaimes Zentil
Executive Creative Director(s) :: Cossette ::

Mario Cesareo, Sarah Rutherford
Creative Director(s) :: Cossette ::

Kay Benedek
Associate Creative Director/Copywriter :: Cossette ::

Andy Ng
Associate Creative Director/Art Director :: Cossette ::

Chelsea Palmer
Senior Designer :: Cossette ::

Olga Netaeva Paula Dopuda
Junior Designer :: Cossette ::

Other Contributors: