Client Company Name: eBay, Inc.

Agency Name: RDB

Country in Market: 

1. United States
2. Canada
3. United Kingdom
4. Germany

Sector: Retail

Entry Summary: 

An efficient go-to-market team worked with cross-functional partners to create and execute a multi-pronged marketing campaign to migrate 18 million sellers from 190+ countries to its new payments technology. This campaign began in 2018, ramped in 2020, and saw the majority of sellers migrate in 2021, months ahead of schedule.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: eBay, Inc.

Nidhi Gupta

Sr. Director  ::  eBay, Inc. :: nidgupta@ebay.com

Scott Hankal

Sr. Manager  ::  eBay, Inc. :: shankal@ebay.com

Jennifer Deal

Manager  ::  eBay, Inc. :: jdeal@ebay.com

Benjamin David

Planning Manager  ::  eBay, Inc. :: bdavid@ebay.com

Charles Costa

Content Designer  ::  eBay, Inc. :: charcosta@ebay.com

Cecelia Young

Content Designer  ::  eBay, Inc. :: ceyoung@ebay.com

Bhanu Kare

Analyst  ::  eBay, Inc. :: bkare@ebay.com

Elizabeth  Barbee

Product Marketing Manager  ::  eBay, Inc. :: ebarbee@ebay.com

Tonya Johnson

Product Marketing Manager  ::  eBay, Inc. :: tonyajohnson@ebay.com

Rena Goade

Product Marketing Manager  ::  eBay, Inc. :: rsnell@ebay.com

Agency Credits: RDB

Other Contributors: