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More campaign details for entry Greeners:
Brand Name: Sorgenia S.P.A.
ANA International ECHO Awards Category: SECTOR > UTILITIES
Engagement Tactics:
- Loyalty Program
- Gamification
- Mobile/Tablet (incl. Apps)
Industry Sector: Energy & Utilities
Campaign Budget:
Market Profile: Consumer Only
Campaign Website (if provided): https://www.sorgenia.it/entra-in-greeners
Entry Summary: Gamification accompanies customers through their lifecycle.
Greeners is a manifesto for environmental sustainability for which Sorgenia is the mouthpiece in Italy. A green-addicted community that allows Sorgenia to establish a valuable relationship with its customers. Using a loyalty platform based on AI and Machine Learning, Sorgenia can analyze real-time behavioral data and use it to return value to customers.It's a mobile-first gamification project aimed at encouraging retention and green positioning for a digitally-oriented customer base.
Greeners
Category
SECTOR > UTILITIES
Description
Client Company Name: Sorgenia S.P.A.
Agency Name: Advice Group
Country in Market:
- Italy
Sector: Energy & Utilities
Entry Summary:
Gamification accompanies customers through their lifecycle.
Greeners is a manifesto for environmental sustainability for which Sorgenia is the mouthpiece in Italy. A green-addicted community that allows Sorgenia to establish a valuable relationship with its customers. Using a loyalty platform based on AI and Machine Learning, Sorgenia can analyze real-time behavioral data and use it to return value to customers.It's a mobile-first gamification project aimed at encouraging retention and green positioning for a digitally-oriented customer base.
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Client Credits: Sorgenia S.P.A.
Rossana Bianco
Strategic Marketing Manager :: Sorgenia SPA :: rossana.bianco@sorgenia.it
Rossana
Bianco
Strategic Marketing Manager
Sorgenia SPA
rossana.bianco@sorgenia.it
Agency Credits: Advice Group
Fulvio Furbatto
CEO :: Advice Group ::
Fulvio
Furbatto
CEO
Advice Group
Lorenzo Usai
Business Developer :: Advice Group ::
Lorenzo
Usai
Business Developer
Advice Group
Other Contributors:
Winner Status
- Silver Winner
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