Client Company Name: Varelotteriet

Agency Name: Ambition

Country in Market: 

1. Denmark

Sector: Retail

Entry Summary: 

The Win-Win-Win Lottery

A digital transformation and the most successful campaign in the 135-year history of Varelotteriet. The campaign-attributable result was a total increase in sales of 302%.

Varelotteriet’s dealers visited the campaign universe more than 10 times a day, and the clickthrough rate from the text messages was 91%.

Varelotteriet managed to pair more than 84% of new tickets with contact data, which elevated the repeat sales rate by 70% compared to previous periods.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Varelotteriet

Peter Jorgensen

CMO  ::  Varelotteriet :: pj@varelotteriet.dk

Anders Holst

CEO  ::  Varelotteriet :: akh@varelotteriet.dk

Flemming Pedersen

Head of retail  ::  Varelotteriet :: fsp@varelotteriet.dk

Agency Credits: Ambition

Matias Valentin
Head of automation & contact manager :: Ambition :: mv@ambition.dk

Henrik Wicksell
Copy :: Ambition :: hw@ambition.dk

Troels Fiig
Creative technoligist :: Ambition :: tfi@ambition.dk

Nikoline Foss Sharif
Project manager :: Ambition.dk :: nfs@ambition.dk

Dan Dowaji
Google ads specialist :: Ambition.dk :: dd@ambition.dk

Anders Dohrn
Head of paid & social :: Ambition.dk :: ad@ambition.dk

Mei Schmidt Andersen
Digital design :: Ambition.dk :: msa@ambition.dk

Carsten Maisch Olsen
Creative Director :: Ambition :: cmo@ambition.dk

Morten Hansen
Data & integration specialist :: Ambition :: mh@ambition.dk

Peter Nyemann
CEO :: Ambition :: pn@ambition.dk

Other Contributors: