Client Company Name: Duolingo Inc

Agency Name: Jotacom

Country in Market: 

1. Brazil

Sector: Other

Entry Summary: 

In a fast-paced digital society, people are bombarded all the time by push notifications. There comes a point where many of them end up forgotten or ignored, even the most important ones. Duolingo is famous for its "aggressive" push notifications. To remind and motivate students to take their lessons, Duolingo created the world's largest push notification - impossible to ignore, targeted at the people who ignored our notification the most.

ANA Members can visit the ANA Marketing Knowledge Center to read more about this case and find full case summaries of additional ANA International ECHO winning campaigns, and award winning case studies from all ANA Award Programs.

Client Credits: Duolingo Inc

Analigia  Martins

Country Marketing Director  ::  Duolingo ::

James Kuczynski

Creative Director, Marketing & Brand  ::  Duolingo ::

Emannuel Orssaud

Head of International Marketing  ::  Jotacom ::

Agency Credits: Jotacom

Joao Passarinho Netto
VP Creative Strategy :: Jotacom ::

Jurgis Figueiredo
CEO :: Jotacom ::

Fabio Mello
VP Creative Execution :: Jotacom ::

Other Contributors: