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More campaign details for entry Through Your Eyes:
Brand Name: Sony Music / Incucai
ANA International ECHO Awards Category: CHANNEL > MOBILE
Engagement Tactics:
Industry Sector: Nonprofits & Government
Campaign Budget:
Market Profile: Consumer Only
Campaign Website (if provided):
Entry Summary: For the release of an unreleased video and song by Dante Spinetta (3-time Latin American Grammy winner), we took media to the next level. We created an interactive video that can only be viewed when you point a smartphone at someone else's eyes. If you don't, you can't see it. In this way, young people identify with a patient on the waiting list for a cornea transplant.
Through Your Eyes
Category
CHANNEL > MOBILE
Description
Client Company Name: Sony Music / Incucai
Agency Name: Wunderman Thompson Argentina
Country in Market:
- Argentina
Sector: Nonprofits & Government
Entry Summary:
For the release of an unreleased video and song by Dante Spinetta (3-time Latin American Grammy winner), we took media to the next level. We created an interactive video that can only be viewed when you point a smartphone at someone else's eyes. If you don't, you can't see it. In this way, young people identify with a patient on the waiting list for a cornea transplant.
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Client Credits: Sony Music / Incucai
Agency Credits: Wunderman Thompson Argentina
Other Contributors:
Winner Status
- Gold Winner
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